In this Jan. 3, 1968, file photo, Oakland Raiders defensive end Ben Davidson twirls his handlebar moustache in Oakland, Calif., as he contemplated the coming meeting with the Green Bay Packers in the NFL championship game. Davidson, the hulking defensive end who starred for the Raiders in the 1960s before becoming a famous television pitch man, died Monday night, July 2, 2012. He was 72. (AP Photo/Ernest Bennett)