In this Dec. 20, 1970, file photo, Oakland Raiders’ Ben Davidson (83) and Tom Keating, on ground, get to San Francisco 49ers quarterback John Brodie during an NFL football game in Oakland, Calif. The play was called back and San Francisco was penalized for illegal procedure. Davidson, the hulking defensive end who starred for the Raiders in the 1960s before becoming a famous television pitch man, died Monday, July 2, 2012. He was 72. (AP Photo/File)