Flamin’ Hot Cheetos are pictured near the front door of La Azteca Market in South Los Angeles, Aug. 22, 2008. The man who says he invented Flamin’ Hot Cheetos filed a lawsuit against his former employers Thursday, July 18, 2024, for fraud, defamation and other violations, saying he was harmed when Frito-Lay and PepsiCo denied his role in creating the popular hot snack. (AP Photo/Reed Saxon)