Celebrity designers dish out advice on home decorating
Celebrity designers are offering advice and ideas on a variety of subjects as part of the newly launched “go-to” Web portal for home decorating, HomeFurnishings.com.
Designers Candice Olson, Jane Seymour, Christopher Lowell and renowned color expert Kate Smith are contributing articles for the site, which debuted Oct. 15 and is sponsored by the National Home Furnishings Association.
“We feel extremely fortunate to be able to share with the consumer the design expertise of these top celebrity designers,” said Doug Kays, chairman of the nonprofit association. “These designers are all viewed by consumers as well-known trusted advisers. Their design insights will help to draw consumers to the HomeFurnishings. com interactive Web site where they will have their home decorating questions answered and be able to explore the other features of the Web portal all the way through to the HomeFurnishings.com dealer locator.”
Consumers visiting HomeFurnishings .com can learn how to pick the perfect sofa from Olson and how to find their decorating inspiration from Seymour. Lowell will share his thoughts on holiday centerpiece magic along with work from home secrets. Color specialist Smith will use her background as a color strategist and creator of sensationalcolor.com to answer questions such as how to create a monochromatic tone-on-tone color scheme and how to find the perfect kitchen color as part of a regular “Ask Kate” column where consumers can send in their color questions and challenges.
Trisha McBride Ferguson, the editor of HomeFurnishings .com said that “we know that consumers are researching the Web before buying, yet they likely have to go to many different sites to find their answers. We are bringing consumers all of the tools that they need, including advice from experts like these celebrity designers, together in one place. … And unlike other sites, HomeFurnishings.com will not be limited to just one look or budget level but will cover a wide breadth of design styles and price points for every room. We have something for everyone.”
The National Home Furnishings Association is the nation’s largest nonprofit organization devoted specifically to the needs and interests of home furnishings retailers. Its membership comprises 2,500 business entities representing more than 9,000 stores in all 50 states and several foreign countries.
Information courtesy the National Home Furnishings Association
