With its new social media campaign coming to fruition this week, Tao Nightclub is trying to snare brand loyalists from day one.
Nightlife
SCOTT HARRISON/ERIK KABIK PHOTOGRAPHY
This is what a quiet spring weekend looks like at nightclubs and daytime pool parties on the Strip.
In the past month, Justin Blau (aka DJ 3Lau, rhymes with “Tao”) tweeted the following honest feelings about the popular Pitbull and influential Daft Punk.
Let’s say you are a 36-year-old Swedish DJ-producer. And you just signed a contract with Wynn-Encore to perform regularly at XS and Surrender nightclubs. How do you adjust to Vegas clubs?
Here you go — it’s a big, big, big club weekend in Las Vegas.
The newest concept by New York City theater and nightlife impresario Simon Hammerstein is open at the Palazzo: The Act. The performance-based club will entertain up to 1,000 revelers with nightly acts, including audience participation, in a multilevel space.
This Wednesday, the Light Group will open Eclipse — a 50,000-square-foot, nighttime pool party at Mandalay Bay. And Eclipse’s debut performer is Axwell, also known as one-third of international hit-makers Swedish House Mafia.
Here is where you may get your freak on at area nightclubs, where famous DJ-producers will help guide that freak on:
In America, Rebecca & Fiona may not be as famous as Kaskade and Calvin Harris. But in their native Sweden, they are Grammy-winning stars of a documentary TV series.
Here’s your club forecast for the Vegas metropolitan area:
Among the sightings this week at Las Vegas clubs: Justice, Deadmau5, Sigfried and Roy, and Connor Cruise.
Kaskade will DJ Saturday night at Marquee nightclub, then he will go to sleep near dawn, wake up, and walk to Marquee’s Dayclub pool to perform again Sunday afternoon.