‘We’re thrilled’: Las Vegas Strip resort in MrBeast partnership
Billed as an “ultimate” opportunity, the “MrBeast Experience at Resorts World” descends on the Strip from April 13-15.
The resort is partnering with the YouTube personality with more than 347 million subscribers.
In this package, Resorts World is offering a three-night stay with an exclusive MrBeast “mystery bag” full of branded merchandise. A $10,000 gift voucher is in the mix.
The property will also host a series of on-site activations at its restaurants. Those are on sale Thursday.
The resort is happy to be in business with the YouTuber whose real name is Jimmy Dolandson. The 26-year-old phenomenon is famous for hosting videos featuring bold challenges, touching moments and real-life drama.
Forbes has ranked Donaldson as one of the highest-earning content creators internationally, with an annual income of $54 million, owed largely to ad buys on his videos.
“We’re thrilled to partner with MrBeast to bring a new immersive experience to the property,” says Ronn Nicolli, chief marketing officer of Resorts World Las Vegas. “It’s special and unexpected and delivers on our commitment to create unforgettable experiences. We look forward to welcoming his fans to create lasting memories at our property.”
MrBeast’s most recent effort filming in Las Vegas in July did not go smoothly. This was a promotional shoot at Allegiant Stadium for an upcoming “Beast Games” episode. The event was to cut the field from a little more than 2,000 competitors to 1,000 for an event held the following September in Toronto, with competitors vying for $5 million in prize money. Producers said this was to be the largest competition in game-show history.
In September, five unnamed participants from the Las Vegas shoot, all female, brought on a lawsuit in Los Angeles Superior Court. Allegations included physical injury, disorganization, absence of food and medical care, and claims of sexual harassment. The case seeks class-action status. Reportedly, nobody has been served.
A MrBeast spokesperson said in a statement that July’s CrowdStrike-related IT outages factored into the event’s operational issues in Las Vegas.
“The MrBeast promotional video shoot, which included over 2,000 participants, was unfortunately complicated by the CrowdStrike incident, extreme weather, and other unexpected logistical and communications issues, which we reviewed, and we are grateful that virtually all of those invited to Toronto enthusiastically accepted our invitation.”
The MrBeast rep added that the company asked directly for feedback from 97 percent of the those on hand in Las Vegas and “took the necessary steps to ensure that we learned from this experience and continue to comply with standard industry rules and regulations – we were excited to welcome hundreds of men and women to the world’s largest game show in history.”
In November, Donaldson posted a response on social media, saying, “We have tons of behind the scenes dropping when the show does to show how blown out of proportion these claims were. Just can’t release it now because it would spoil the games.”
Amazon remains a streaming partner of MrBeast. The episode from Toronto is posted on Prime Video, the platform for the first seven episodes of Season 1 of “Beast Games.” The season finale is set for Feb. 13.
The show’s popularity is undeniable. It is Amazon Prime Video’s most-watched unscripted series in the platform’s history, reaching 50 million viewers in 25 days after premiering Dec. 19.
Dolandson has also sought “ultra rich people” on his X feed, looking for backing for a video “where we feed people in need globally,” and requesting a million dollars “to help us feed more people that’d mean the world to me. Pretty plz.”
Meanwhile, MrBeast reps are plowing ahead with the venture at Resorts World. MrBeast President and CEO Jeffrey Housenbold, the venture capitalist who took his post a month before the Allegiant Stadium events, says the partnership is “a perfect way to kick off 2025 … Combining fun, surprises, and generosity. We’re thrilled to see the incredible experiences we’ll create together and make this year truly extraordinary for everyone.”
Dear ultra rich people on X, I’ve been working on a video where we feed people in need globally and if any of you wouldn’t mind donating a million dollars to help us feed more people that’d mean the world to me! Pretty plz 🥺
— MrBeast (@MrBeast) January 20, 2025
John Katsilometes’ column runs daily in the A section. His “PodKats!” podcast can be found at reviewjournal.com/podcasts. Contact him at jkatsilometes@reviewjournal.com. Follow @johnnykats on X, @JohnnyKats1 on Instagram.
