Atlantic City using Boardwalk promos to drive new casino business

By WAYNE PARRYTHE ASSOCIATED PRESS

September 13, 2011 - 10:41 am

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ATLANTIC CITY — Everyone knows Boardwalk and Park Place are the two most expensive spots on the Monopoly board.

But what might not be known is that such a spot really does exist.

A life-sized Monopoly board on the real-life Atlantic City Boardwalk is one way the gambling resort is trying to drive new business into its casinos. It’s located on the Boardwalk at Park Place.

Also on the Boardwalk is a life-sized replica of the storefronts that appear in the hit HBO series “Boardwalk Empire.”

Caesars Entertainment spokesman Jerry Eisenband says the attractions capitalize on Atlantic City’s worldwide fame and long history.

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