Procter & Gamble offers glimpse of new, popular old products at CES

Procter and Gamble executives previewed a selection of new, upcoming and popular returning products Sunday that will be on display at the CES trade show this week.

Procter & Gamble is best known for creating health, hygiene and beauty products under brand names like Pampers, Oral-B and Olay.

CEO of Feminine and Baby Products Fama Francisco and Chief Brand Officer Marc Pritchard presented products from six P&G brands:

Charmin

Charmin introduced a possible future product to rescue consumers who find themselves stranded on the toilet without a square to spare.

The company presented its prototype Roll Bot to CES on Sunday, a small app-controlled robot that can be programmed to deliver a fresh roll of toilet paper to the bathroom at the press of a button.

“The average person spends up to one and a half years of their life there, so Charmin is dedicated to bringing comfort and convenience to help consumers enjoy the go,” Pritchard said.

Until Roll Bot hits the market, consumers will have to settle for the Charmin Forever Roll, a massive roll of toilet paper that lasts about a month. Charmin Forever Roll starter kits, holders and toilet paper rolls are only available online at shop.charmin.com.

Oral-B

Launching at CES this year, the Oral-B iO electric toothbrush combines the classic Oral-B rotating and oscillating brush head with microvibrations for better plaque removal and a nearly silent brushing experience.

“It combines the best ever clinical performance with a linear magnetic drive sysstem that efficiently directs more cleaning energy to the point of brushing,” Pritchard said.

The toothbrush also has built-in 3D tracking that can be combined with an app to guide people through six brushing areas and 16 specific surfaces. The iO brush isn’t available yet, but CES attendees can take it for a spin at Procter & Gamble’s Life Lab on the CES showfloor.

Gillette

Returning to this year’s CES is the GilletteLabs heated razor, which warms at the press of a button and takes less than one second to heat. It features two adjustable temperature levels to give consumers the experience of a hot towel shave at a barbershop in their own home. The heated razor was first launched on IndieGoGo in 2018, and sold out in six days.

Also featured from Gillette this year is the disposable TREO razor, with an ergonomic handle designed for shaving another person.

The razor also has built-in shave gel that does not require water and safety comb to protect skin from nicks and cuts without sacrificing shave quality.

“There are more than 4,000 razors that have been designed for shaving yourself,” Pritchard said, “but none bad been specifically designed to shave someone else until now.”

The heated razor starter kit costs $200, and TREO razors run about $8 for a 4-pack. Both products are available in stores or at Gillette.com.

Pampers

The Lumi system by Pampers gives parents an all-in-one connected care system for monitoring babies and tracking their progress. The Lumi app works with a video monitor and diaper sensor to give parents a real-time view of their baby’s sleep and feeding patterns.

The camera that comes with the system is high resolution, measures a room’s temperature and humidity and also comes with a two-way microphone and speaker, so parents can speak to their baby through the camera as well as listen in.

The Lumi sensor attaches to special Lumi diapers with velcro and is designed to keep babies from removing it. The sensor tracks movement and moisture and can notify parents when their baby’s diaper is wet. The sensor is washable and its battery lasts about three months.

All the data Lumi collects can be accessed through an app that also provides tips and insights for new parents.

“Lumi helps parents blend their intuition with real tracking data so they can see and know just at a glance how their baby is doing, they can anticipate their baby’s needs and they can help build their rhythm as a family, which is so important,” Francisco said.

The Lumi starter kit retails for about $350 and comes with a camera, sensor and two packs of Lumi diapers. It’s available at Pampers.com, PGLifeLab.com or at the company’s Life Lab booth where it will be available for $100 off.

OPTE

The OPTE skincare system is a handheld device that scans skin for imperfections and applies a serum that camouflages discoloration and corrects uneven skin tone over time. P&G said it improved on last year’s OPTE skincare system prototype to make the product faster, more interactive and more portable.

It uses an LED light and digital camera to detect dark spots caused by aging or other factors, Francisco said. OPTE’s camera analyzes skin in real-time and applies a serum precisely over the spot. It can currently come with one of three available serum shades that match with 99 percent of skin tones.

The OPTE system isn’t yet available, but has a preorder waitlist online at OPTEskin.com.

AIRIA

AIRIA is a home fragrance system that lets consumers customize their entire scent experience. From colored lights to scent intensity to time release, the AIRIA system connects to Wi-Fi so it can be controlled with an app or any Amazon Alexa-enabled device.

The AIRIA releases scents in bursts of microdroplets that are light enough to ride air currents through a home and distribute scents across a wider area than traditional fragrance systems, Francisco said.

There are currently eight AIRIA scents available in cartridges that last between 40 weeks to a year. The AIRIA starter system retails for $249 and is available at the P&G Life Lab booth at CES, PGLifeLab.com or AIRIAsmartscent.com.

More than 170,000 people are expected to descend on Las Vegas for the four-day technology show — Southern Nevada’s largest annual trade show by space and attendance. Proctor and Gamble will be one of more than 4,400 exhibiting companies. CES runs through Friday and is not open to the public.

Contact Max Michor at mmichor@reviewjournal.com or 702-383-0381. Follow @MaxMichor on Twitter.