Station Casinos Inc. kicks off a multimillion-dollar marketing campaign today with an advertising blitz that includes ads during the Super Bowl, which airs at 3 p.m. on KVVU, Channel 5, in Las Vegas.
Casinos & Gaming
In Laughlin, a few miles up Casino Drive from the cluster of the town’s resorts, sits the hulking shell of what was to have been the Emerald River, an $800 million hotel, casino, golf and resort complex.
Las Vegas Sands shares fell 8.45 percent Friday, a day after the casino company’s quarterly revenue fell short of Wall Street analysts’ projections.
Las Vegas Sands Corp. has eliminated free hotel rooms and other complimentary offerings for middle-tier customers at its two Strip resorts, a move one gambling expert called “a terrible thing.”
As Tina Enard conceived her entry for the El Cortez suite redesign competition, she dropped in elements that would evoke the Mafia’s heyday in Las Vegas, particularly a wall-sized black-and-white photo of the desert, where people who fell out of favor were sent for “dirt naps.” But she also paid more attention to the bathroom than any of the other three finalists.
If predictions are correct, this Sunday’s game between the Pittsburgh Steelers and Green Bay Packers will have a nongaming economic impact of $85.6 million locally, while sports books estimate a handle of $88 million to $90 million.
