Noted card-counter to address gaming industry executives at G2E
A principal behind the card-counting exploits of college students that was outlined in a book and movie will be the keynote speaker later this month at the gaming industry’s largest trade show and conference in Las Vegas.
Producers of the Global Gaming Expo said Jeffrey Ma will address analytics, innovation, and the power of data when speaks in the conference’s opening session on Sept. 29 at the Sands Expo and Convention Center.
Ma led a team of Massachusetts Institute of Technology students who took casinos for millions of dollars by counting cards at blackjack during the 1990s. The adventures inspired the book “Bringing Down the House,” and the movie, “21,” which was based on the book.
Ma has since become an expert in business analytics and d—ata, which he will connect to his experiences at the blackjack table during his G2E address. Ma has founded four companies that have been purchased by major corporations, most recently tenXer, an analytics tool designed to optimize employee performance that was recently acquired by Twitter.
“His insight into how to effectively utilize technology as a competitive advantage will be invaluable information to the attendees of G2E,” said Ed Several, senior vice president of Reed Exhibitions, which is co-producing G2E with the American Gaming Association.
G2E organizers said Rahul Sood, CEO of Unikrn a Seattle-based gaming company focused on eSports, will speak at G2E Oct. 1.
Prior to Ma’s presentation, AGA CEO Geoff Freeman will deliver the annual “State of Gaming Address.”
G2E, which is closed to the public, runs, Sept. 28 to Oct. 1. The conference annually host discussions on key gaming industry issues while the trade show displays the newest gaming products.
Contact reporter Howard Stutz at hstutz@reviewjournal.com or 702-477-3871. Follow him on Twitter: @howardstutz
