Sports book operator Lucky’s headed to Laughlin

Howard Stutz

April 28, 2009 - 9:12 am

Up and coming race and sports book operator Lucky’s will move into another Nevada market by football season.

The independent operator has signed an agreement with the Pioneer Hotel & Gambling Hall in Laughlin to develop a sports book.

Lucky’s, which is operated by Brandywine Bookmaking, will replace the Pioneer’s convenience store with a sports book. The agreement is subject to approval by Nevada gaming regulators.

“We are excited to enter the Laughlin market,” said Lucky’s President Joe Asher.

Brandywine operates and manages 11 race and sports books in Nevada through Lucky’s, including the Plaza downtown and the off-Strip Terrible’s. The company also operates sports books for casino in Reno, Elko, Carson City and the three Primm casinos.

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