Towbin Dodge offers Viper 1-of-1 Program
Buyers have the option to customize a lot of items these days. Whether it be T-shirts, shoes, mugs or even cakes, there are more ways than ever to build from the bottom up.
Dodge has taken this process to the highest level with the Viper 1-of-1 Program, allowing buyers to create their very own Dodge Viper SRT with nearly every aspect completely customizable. The program, only offered through 2017, is available at select dealerships across the country, including Towbin Dodge in Henderson.
“The Viper is already a famously cool car, but to have the ability to make one unlike any other in the world is a gamechanger,” said Josh “Chop” Towbin, co-owner of Towbin Automotive. “This is your last chance to customize everything down to the trim and paint color, not to mention the engine and drive features, of the iconic Viper. This program really does turn dreams into reality.”
Through the special program, fans have the ability to choose from thousands of base paint and stripe combinations, 18 interior trims, 11 wheel options and seven aero packages, along with a host of stand-alone options. All of the amenities can be digitally built through an interactive website at www.drivesrt.com/2015/viper/1of1 or by visiting a sales associate at Towbin Dodge.
Once completed, Towbin Dodge can ensure the availability of the desired configuration, discuss pricing options and create a personalized badge for the vehicle. Custom paint or stripe colors are preshipped as samples to ensure accuracy, and buyers receive a miniature model of their Viper at 1:18 scale to proudly display as the model is being built.
Once the order has been placed, buyers can follow their custom Viper SRT being assembled through online updates and photos. The unique custom vehicle can then be shipped to Towbin Dodge for easy pickup.
Towbin Dodge recently sold a 1-of-1 2016 Dodge Viper GT in GTS-Blue Pearl, with an 8.4-liter V-10, 640-horsepower engine, 600-pound torque and six-speed manual transmission. The Viper, the only of its kind in the world, featured matte blank paint and wheels, black Nappa leather seats, a carbon fiber rear spoiler, carbon fiber rear front splitter a custom SRT hood and an advanced aerodynamics package.
“When that custom Dodge Viper rolled into our showroom, everyone collectively stopped what they were doing to go have a look,” Towbin said. “The Viper itself is always a head-turner, but this was something extra special.
“All of our staff and customers wanted to check it out, because, unless they meet they buyer on the road, that is the only time they’ll see that car anywhere in the world. It was pretty cool.”
More information on the Viper 1-of-1 Program is available by speaking with Tom Lundy at Towbin Dodge at 702-558-3800 or visiting the dealership at 275 Auto Mall Drive. Towbin Dodge is open Monday through Saturday from 9 a.m. to 10 p.m. More information can be found by visiting www.TowbinDodge.net.
