Anderson marks No. 40 in big bash

A tickled-pink Pamela Anderson celebrated her 40th birthday Las Vegas-style: amid wall-to-wall pink flowers, a sparkler-topped pink cake and enough champagne to float a small boat.

The party started as soon as Anderson and illusionist Hans Klok finished their second performance Saturday of “The Beauty of Magic” at Planet Hollywood Resort.

Klok presented the Playboy icon, who joined the show last month as Klok’s assistant, with a rare book written by Houdini, the greatest magician of all.

More than 100 friends, including her parents and ex-husband Tommy Lee, attended the private party hosted by Planet Hollywood owner Robert Earl in The Living Room, the mezzanine-level nightclub, which is opening soon.

Earl had surprised Anderson by filling her suite with dozens of pink bouquets.

Revelers included photographer David LaChappelle, celebrity bodyguard Chuck Zito, former “Zumanity” performer Jesus Halfanimal, and cast and crew.

Earlier, Anderson and Lee’s two sons spent two days with them, seeing her perform magic with Klok for the first time. “The kids loved it. They think they have the super-coolest mom of all time,” an eye spy said.

MEDIA UPDATE

“Gonzo” Greg and Nicole Padberg, co-hosts since early 2006 of the morning show on the rock station KVGS-FM, 107.9, broadcast their final show on Friday. For the time being, “Gonzo in the Morning” will exist on the Internet, at http://gonzo.fm. …

Papa Joe Chevalier‘s sports talk show can be heard again at papajoetalk.com, from 4-7 p.m. on weekdays. …

Jayson Bernstein and Nick Lagattuta are launching “Rubbernecking Radio,” a general-interest show on KLAV-AM, 1230, starting July 12, from 6-7 p.m. on Thursdays. Their Web site: www.rubbernecking.com.

THE SCENE AND HEARD

Actor Eric Roberts, who appeared in The Killers‘ music video for their song “Mr. Brightside,” is filming scenes this week at Just Jazz, the new club at 1000 E. Sahara Ave. …

Acting legend Kirk Douglas will sign copies of his new book “Let’s Face It: 90 Years of Living, Loving, and Learning” from 2-4 p.m. on Wednesday at The Reading Room at Mandalay Bay. Douglas and his wife, Anne, were married in Las Vegas in 1954 during a day off while filming “20,000 Leagues Under the Sea.”

SIGHTINGS

Gwen Stefani, ordering food from Memphis Championship Barbecue restaurant on Warm Springs Road to feed the cast and crew working her concert Saturday at the MGM Grand Garden. … At N9ne Steakhouse, in the Palms, on Saturday: Rocker Gavin Rossdale, with former tennis player Mark Philippoussis of NBC’s “Age of Love,” before heading over to the Stefani concert. Also there: boxer “Winky” Wright and film director Michael Bay. … Celebrity chef Bobby Flay of Caesars Palace’s Mesa Grill, Lance Bass, UFC President Dana White and rocker Cisco Adler partying Saturday at Pure nightclub in Caesars. Also at Pure: MTV stars Rob & Big as they celebrated Rob’s 33rd birthday with 20 of their friends. … Chris Nunez and Ami James from the “Miami Ink” reality show, enjoying the cabana lifestyle at Bare pool lounge at The Mirage this weekend. … David Hasselhoff in the Continental lounge at the Newark, N.J., airport, sporting a black T-shirt with the legend “I’m Not Dead Yet,” according to Page Six of the New York Post.

THE PUNCH LINE

“Universal Pictures announced they plan to make a movie about the life of Hugh Hefner. I don’t want to say that Hugh Hefner is getting old, but do you know who is playing the young Hugh Hefner? Peter O’Toole.” — Jay Leno

Norm Clarke can be reached at 383-0244 or norm@reviewjournal.com. Find additional sightings and more online at www.normclarke.com.