Bally Technologies purchases company that makes mobile websites, applications

By Chris SierotyLAS VEGAS REVIEW-JOURNAL

July 20, 2011 - 1:42 pm

Bally Technologies Inc. said Wednesday it has purchased MacroView Labs, which provides mobile websites and applications for the casino industry.

Terms were not disclosed.

Bally shares lost 10 cents, or 0.24 percent, Wednesday to close at $40.74 on the New York Stock Exchange.

MacroView develops smartphone and web-based mobile applications for the hospitality, retail and casino industries. Based in San Francisco, the company also helps casinos mange their mobile content, launch mobile campaigns and interpret user data.

Bally said Tuesday it had picked up the contract for the rebranded Golden Nugget Atlantic City to provide roughly 1,500 slot machines. Terms of the Golden Nugget deal were not disclosed.

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