UNLV’s contract with Nike included provision for free new logo

UNLV could have had its logo redesigned by Nike for free, but opted to pay almost $50,000 to use the Denver firm Adrenalin. The money was raised from private donations and didn’t come directly from UNLV. UNLV unveiled the logo in June, and it was met with overwhelming ridicule. Adrenalin has redesigned logos at other colleges and for pro teams, most notably the NFL’s Denver Broncos and NHL’s Los Angeles Kings and Colorado Avalanche. Even with all that work, the end result didn’t go over well when the logo was unveiled. It is noticeable in its absence at UNLV sporting events.