Polaroid lawsuit accuses GoPro of copying camera model
GoPro’s new camera looks a lot like Polaroid’s, according to a lawsuit.
Polaroid hit the wearable camera maker with a copyright infringement lawsuit that was filed Tuesday in New Jersey’s U.S. District Court.
C&A Marketing, the manufacturer and marketer behind Polaroid, accused GoPro of copying the model of its Polaroid Cube.
The Cube is a point-of-view action camera that retails for about $100. It was released in January 2014 by the New Jersey-based Polaroid.
C&A Marketing wants the court to award it all of GoPro’s sales profits, along with interest and compensation for legal fees.
The GoPro Hero4 Session camera was released in July 2015 — roughly 18 months after Polaroid released its cube-shaped camera.
C&A Marketing pointed out in the lawsuit that the Hero4 Session differed greatly from its former models, which were not cube-shaped.
The suit comes after GoPro recently cut the price of its Hero4 Session camera from around $400 to roughly $300.
And the company’s shares dropped by 16% just last week, their lowest level since GoPro went public in June 2014.
GoPro has yet to issue a statement about the suit.