Organic-grown rose a win-win

In an effort to revive that glorious scent that is so strongly associated with roses, but which, unfortunately, has been lost to high-scale commercial production, www.OrganicBouquet.com and Nevado Roses Ecuador are proud to present the Vitality rose — a bright-white variety that unfurls like a natural garden rose with the fragrance to match.

Vitality rose is the world’s first certified-organic fragrant rose intended for commercial distribution.

To the layman, that means that the organically farmed Vitality meets the USDA-accredited system that builds rich, fertile soil and utilizes natural defense mechanisms to combat pests and plant diseases.

Just think, while you’re enjoying the look and scent of your fresh-cut roses at home, you’ll be working to save vital natural resources.

“From its spectacular opening to its seductive perfume, Vitality offers a potent and sensually arousing fragrance that will leave the recipient reeling with delight,” said Gerald Prolman, chief executive officer of www.OrganicBouquet.com.

Established in 2001, Organic Bouquet is the world’s first online organic florist and works to ensure the well-being of farm workers, the protection of ecosystems and the preservation of the earth, while providing consumers with the highest quality products available.

As for practicality, Vitality is a designer’s dream come true.

“In the 25 years that I’ve been in the floral business, we’ve seen a gradual trade off — roses last longer but they’ve lost their fragrance,” said master florist Cherrie Silverman, staff floral designer for the Tournament of Roses Parade. These roses smell like heaven.”

Capable of growing up to 2 feet long, Vitality offers floral designers a classic rose that works flawlessly in any number of arrangements.

Vitality has a vase life of three to five days, admittedly a bit shorter than most commercially grown roses, but the fragrance component is worth its weight in gold to those who appreciate roses.

“They’re the most wonderfully scented roses I’ve smelled in years. Absolutely exquisite.” said Hollywood florist Abe Gonzalez, whose clients include 21st Century Fox, Paramount, and Shaquille O’Neal. “They bring back memories of my grandmother’s garden, perfect for a classical arrangement.”