Show us your purse

Name: Dr. Joan Baijnath

Occupation: Physician and CEO of Avanya Mineral Cosmetics

Occasion: My everyday bag, which can involve anything from doing a business presentation to company executives, color matching a new client for Avanya Mineral Makeup or working with a makeup artist, models and graphic designers.

What kind of handbag? It’s a Francesco Biasia bag made with soft black leather on the outside and a beautiful inner lining. It has a zippered pocket on the inside for my wallet and two other pockets for my phone and business cards so I can stay organized.

How much did it cost? It cost about $350 on sale.

Where did you get it? Nordstrom at Fashion Show mall.

What does your handbag say about you? I’m a woman who values versatility in a dynamic industry while keeping a playful and fashion-conscious lifestyle.

Why did you choose this handbag today? It’s my “go to” bag.

What do you like about this handbag? It is a beautifully crafted bag with attention to details. I love its versatile design to discretely hold everything I need while on the go. This way I can manage Avanya Cosmetics and stay fashionable at the same time.

How many handbags do you own? I own about 10 bags. I have three main categories of bags — the everyday business bag that holds all of my gear and supplies, then there are the hip, night-on-the-town bags and finally the formal event bags.

What’s the most you ever paid for a handbag? $500.

Image is … An expression of our inner self, it’s how we allow the world to see us. When we convey our true self, image and reality are seamless. That is when life is the most fun and rewarding for me. This gives me the chance to share myself with absolute confidence.

What’s in your handbag? Clockwise from top: red leather business card case, Avanya Mineral Makeup Powder, Avanya Mineral Makeup Powder Brush, keys, black leather wallet and a Verizon phone.

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