Lingerie Lovers

Frederick’s of Hollywood doesn’t just announce their arrival at a mall one day and flip a sign to "open" the next. Rather, this lingerie retailer turned its foray into a celebration. For its opening at the Miracle Mile Shops at Planet Hollywood Resort, the store provided a deejay, sexy Bridget thongs for all who attended and a special guest whom Frederick’s shoppers have become accustomed to seeing in their mailboxes: Joanna Krupa. The blond lingerie model wears the latest and greatest intimates in the Frederick’s catalog each season. On this particular evening, though, she was in 3-D and wearing a whole lot more than her fans are used to, but still dazzling them all the same.

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