Poor CD sales don’t slow Ne-Yo
NEW YORK — Ne-Yo’s first three albums were Grammy Award-nominated, platinum successes. His latest effort, “Libra Scale,” could still be up for a Grammy next year, but it’s miles away from reaching platinum status.
Since its November release, the disc has sold only 277,000 copies, according to Nielsen SoundScan, which tracks music sales. The CD’s singles — “Beautiful Monster,” “Champagne Life” and “One In a Million” — failed to crack the Top 40.
The Rancho High School graduate says when recording “Libra Scale,” he focused more on the music videos instead of dedicating time to the songs.
“It’s just that I didn’t get to pay as much attention to the music as I normally would, because I was so focused on the storyline that the album is based off of,” said Ne-Yo, who co-directed the video clips with Wayne Isham. “There was so much energy put into that, that when it came time to put the music together, you know, for one there wasn’t as much time and for two there wasn’t as much energy.”
But Ne-Yo, who also appears in the alien invasion sci-fi film “Battle: Los Angeles,” said the musical concept was a chance for him to take a risk — and he’s OK with the outcome.
“ ’Libra Scale’ was my opportunity to do some things I’ve never done before,” he said. “There are so many firsts (and) I think that had a lot to do with why the album came out the way it did, and I’m not in any way saying that I think the album is bad. I don’t think the album’s bad at all, I think it’s a pretty solid album. … Some people got (and understood) it. Some people didn’t. The majority of people didn’t.”
The 31-year-old hit songwriter says he’s already begun work on a new album, to be released in September.
“I’m stepping back to where it’s just about the music,” he said. “I’m going to let it be just about that, and you determine your own story from there.”